Concept to Icon

SRISA, Florence, Italy

2025, Branding Design

For this assignment we were provided with a selection of three-word groupings, with the challenge to choose one of the groups and design a set of three cohesive icons representing the three words in the set. I chose the word set of: growth, balance, and transformation

When thinking about these words, I was drawn to the biological process of metamorphosis cycle of the frog, correlating different stages to different words. The tadpole growing its first leg, signifying growth, the froglet having grown two arms and two legs, signifying balance, and the fully developed frog, signifying transformation.

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