The Lo Shermo dell’Arte is a film festival that occurs every year in Florence, Italy. For this project we were tasked with creating a conceptual brand identity for the festival and produce designs for the following:

1 general information poster
3 posters for specific films
1 front/back cover for a booklet
1 tote bag

While researching the festival and the films playing this year, I noticed a consistent theme of humans impacting and interacting with nature and wanted to show this through the designs. I also fixated on this idea of using the visual element of the viewfinder frame of a digital camera to imply the perspective of the filmmaker.